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Emerald
Headway Distributors, Inc. is one of the leading
distributors of imported and local magazines and
books in the Philippines. Its operations started
in June 1987 upon the acquisition of the exclusive
distribution rights for STAR magazine.
Today,
after its auspicious start, it has
gained foothold in the industry and now has established
distribution agreements with Curtis Circulation,
Worldwide Media, CMG International, Kable News Service
and Bauer Publications of the United States, Seymour
International, Comag and IPC Market Force of the
United Kingdom; Hola S.A. of Spain and Quadgraphics,
Next Media and Great Minds Media of the Philippines.
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Currently,
Emerald Headway carries a portfolio of close to
1000 magazine titles, covering a wide array of categories,
some of which are: women's interest, men's lifestyles,
sports, business, computers, fashion, cuisine, teenage
music and pop culture to mention a few. These are
made possible through distribution of such best-selling
titles as Star, Hello, In-Style, Maxim, Tips and
Tricks, Smash Hits and a lot more.
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Likewise, Emerald Headway is also actively involved
in the distribution of books. Its entry into this
field commenced in July, 1995, when the Chicken
Soup for the Soul line of Health Communications,
Inc. was successfully launched.
Through
its marketing efforts and in partnership with
all its distributors, the Philippines, outside
of the United States and Canada, was the largest
international market for the Chicken Soup for
the Soul books in 1996 and 1997. This corporate
feat was recognized when it received the International
Publishing Award from Health Communications, Inc.
in Frankfurt, Germany in October, 1998. Other
international awards that recognized Emerald Headway's
outstanding sales and marketing performance were
the Plaques of Appreciation from Access International,
given consecutively in 1996 and 1997.
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One unique factor that sets Emerald Headway apart
from other local distributors is its aggressive
marketing strategies and programs. The company is
not only involved in the distribution of magazines
and books but is also actively engaged in the promotion
of its entire product line. Promotional activities
being implemented on a regular basis are in the
form of press releases, promotional flyers, violators,
retailer display contests, consumer promotions,
special holiday gift packages, special events participation
and lightbox advertising.
Emerald Headway Distributors, Incorporated is an
international distributor member of the American
Booksellers Association, the Christian Booksellers
Association and Distripress, all of which are globally
accepted and respected organizations for book retailers,
publishers and distributors. In the local front,
it is an active member of the Association of Philippine
Booksellers.
From
a single proprietorship set-up in 1987, Emerald
Marketing has emerged into a large-scale business
enterprise engaged in the exclusive distribution
of magazines and books throughout the Philippines.
Incorporated on July 31, 1990, it has assumed the
corporate name of Emerald Headway Distributors,
Incorporated.
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Emerald
Headway carries over 300 book titles from
major publishers in the United States and
the United Kingdom.
Dorling
Kinderseley, Orion, Apple Press, St. Martin's
Press, Funfax, Random House, Reader's Digest
and Simon and Schuster.
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EMERALD
HEADWAY DISTRIBUTORS, INC., We turn the world's
pages for the Filipino.
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